Any place is perfect with my dog.

BORING IS NOT IN OUR VOCABULARY. NEITHER IS "STAY HOME.YOUR DOG DESERVES A SEAT AT THE TABLEWE'RE NOT LIKE OTHER PET BRANDS (OUR DOG SAID SO)COMING SOON
BORING IS NOT IN OUR VOCABULARY. NEITHER IS "STAY HOME.YOUR DOG DESERVES A SEAT AT THE TABLEWE'RE NOT LIKE OTHER PET BRANDS (OUR DOG SAID SO)COMING SOON
BORING IS NOT IN OUR VOCABULARY. NEITHER IS "STAY HOME.YOUR DOG DESERVES A SEAT AT THE TABLEWE'RE NOT LIKE OTHER PET BRANDS (OUR DOG SAID SO)COMING SOON

For those who never
leave without their dog

naughty department was made for the café visits and the office sneak-ins. The morning walks that turn into afternoon adventures. The quiet moments on a Sunday mat, just you and your dog, watching the world go by.

We believe your dog is family. A soft miracle in a noisy world. And we think your accessories should say exactly that: bold, stylish, and a little bit of naughty.

Drop 1 is coming. And it was made for you both.

Coming soon

First collection is everything we wished existed. A travel mat that goes where you go. Carriers designed like a fashion bag, not a pet shop afterthought. Harnesses and leashes made with bold details and a lot of love.

naughty sleeperComing Soon
naughty sleeper
naughty destroyerComing Soon
naughty destroyer
naughty explorerComing Soon
naughty explorer

Wake up. Walk.
Love me. Repeat forever.

Brand story image

BEGINNINGS

Some people have a rule: dogs stay home. We are not those people.

naughty department was made for the café visits and the office sneak-ins. The morning walks that turn into afternoon adventures. The quiet moments on a Sunday mat, just you and your dog, watching the world go by.

We believe your dog is family. A style twin. And we think your gear should say exactly that - boldly, playfully, and with a little bit of naughty.

First collection is coming. And it was made for you both.

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Sign up for early access and a little naughty surprise on your first order.